01 / Client Work
2026
Repositioning a local contractor for a more premium digital presence.
A full website redesign focused on clearer service organization, stronger visual presentation, improved content structure, and a better experience for homeowners researching concrete and masonry services.
Web Design / UX / SEO / Client Collaboration
01 / The Challenge
The existing site contained the right information, but the experience did not reflect the quality or range of the company's work.
The redesign needed to make services easier to understand, improve the visual presentation of completed work, strengthen calls to action, and create a more consistent experience across the site.
02 / Before + After
A clearer first impression, built around the work.
The new homepage replaces a dense, texture-heavy presentation with a focused service proposition, stronger project imagery, and a direct path to requesting an estimate.
Drag to compare / Use arrow keys when focused
03 / Service Structure
Making a broad service offering easier to understand.
The redesign expanded important services into clearer, more focused experiences rather than forcing homeowners to interpret everything from a small number of general pages.
04 / Premium Position
Moving away from generic contractor styling.
The visual system was simplified and made more consistent, with stronger typography, cleaner spacing, better use of project photography, and layouts designed to present the company's work as a premium service.
05 / Calls to Action + Conversion
Making the next step obvious.
Calls to action were made more consistent throughout the site, and the contact experience was simplified so prospective customers could move naturally from researching a service to requesting an estimate.
06 / Depth Across the Site
The redesign was a system, not a single homepage.
A consistent hierarchy, image treatment, content rhythm, and call-to-action language carries across focused service pages and the wider project gallery.
07 / Client Collaboration
Built through feedback, not in isolation.
The site evolved through direct client feedback. Pages, messaging, service organization, calls to action, and visual decisions were adjusted throughout the redesign as the business clarified how it wanted to present its work and services.
- Web Design
- Information Architecture
- Content + SEO
- Responsive Design
- Client Collaboration
08 / Outcome
A clearer, more complete digital presence built around the way customers actually research contractor services.
The final site provides a stronger representation of the company's work, clearer service pathways, improved content organization, more consistent calls to action, and a visual system better aligned with the premium positioning of the business.